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        n
      
      
        
      
      
        the
      
      
        
      
      
        artists
      
      
        
      
      
        information
      
      
        
      
      
        company
      
      
        
      
      
        v
      
      
        
      
      
        11
      
      
        signpost
      
      
        is blogging for you?
      
      
        
          i’m not sure whether i should start a 
        
      
      
        
          blog, as i haven’t decided what i am 
        
      
      
        
          doing yet.
        
      
      
        You needn’t have a plan before you 
      
      
        start blogging; often ideas will come 
      
      
        to you as you write. At first it might 
      
      
        be handy to address the idea of 
      
      
        blogging in itself; why you are even 
      
      
        considering blogging, and what you 
      
      
        hope to get out of the experience.
      
      
        
          i can blog about blogging?
        
      
      
        Why not? Nothing is off the table, 
      
      
        writing about why you’re writing 
      
      
        might help establish themes and 
      
      
        tones within your blog that last 
      
      
        throughout the year and beyond. As a 
      
      
        work in progress, your blog becomes 
      
      
        a part of your practice, and that 
      
      
        extra strand of enquiry can only be a 
      
      
        positive thing.
      
      
        
          i’m not so sure whether my work is 
        
      
      
        
          interesting enough...
        
      
      
        All artists feel this way about their 
      
      
        work at some point or other, and 
      
      
        especially during the early years of 
      
      
        their studies or career. For all of the 
      
      
        people that are not interested in your 
      
      
        work, there will be plenty that are.
      
      
        
          How do i know they will read my 
        
      
      
        
          blog?
        
      
      
        You don’t. There is no sure-fire way 
      
      
        of guaranteeing the ‘right’ readership 
      
      
        for your blog. But there is more to 
      
      
        blogging than receiving a thumbs-
      
      
        ups; it can be about using writing to 
      
      
        help you understand your own work.
      
      
        
          it would be nice to have some readers 
        
      
      
        
          though…
        
      
      
        Posting regularly will increase the 
      
      
        visibility of your blog, as recent posts 
      
      
        are always gathered at the top of 
      
      
        the feed. The title of each post is the 
      
      
        first thing that anyone will read, so 
      
      
        appropriate or intriguing titling could 
      
      
        mean the difference between a reader 
      
      
        scrolling past your blog or taking a 
      
      
        longer look. 
      
      
        
          Some people think that it’s not ‘cool’ 
        
      
      
        
          to look too confident in yourself.
        
      
      
        Writing a blog about your studio 
      
      
        practice is not about self-promotion; 
      
      
        think of it more as a critique of your 
      
      
        own work, a space to come and think 
      
      
        out loud about the whys and whats of 
      
      
        your practice. You’ll soon forget about 
      
      
        what people think is cool or not.
      
      
        
          Writing is not my forte, so what use 
        
      
      
        
          is a blog to me?
        
      
      
        Blogging isn’t necessarily about the 
      
      
        quality of your writing; it is about 
      
      
        giving room to your thoughts, getting 
      
      
        them out of your head and onto the 
      
      
        page.
      
      
        
          But won’t people steal my ideas if i 
        
      
      
        
          put them in the public domain?
        
      
      
        As artists we are constantly discussing 
      
      
        new ideas with our peers, without 
      
      
        any guarantee that work like ours 
      
      
        won’t pop up in the studio next door. 
      
      
        The thing to remember is your reason 
      
      
        for making what you make and that 
      
      
        he motivations and decisions you take 
      
      
        in the creative process are entirely 
      
      
        yours. out of that will come the work. 
      
      
        
          There are other blog platforms, why 
        
      
      
        
          should i blog with a-n?
        
      
      
        a-n blogs are populated exclusively by 
      
      
        artists and art and design students, 
      
      
        so your audience is already filtered to 
      
      
        people that want to read about and 
      
      
        discuss your work.
      
      
        
          So i should only blog with a-n?
        
      
      
        There is no harm in maintaining blogs 
      
      
        across a number of sites and different 
      
      
        providers offer different benefits. 
      
      
        Just remember to link back in order 
      
      
        to increase the traffic at your main 
      
      
        practice-based blog.
      
      
        
      
      
        
          Trevor H Smith
        
      
      
        , a recent Bath 
      
      
        Spa School of Art and Design 
      
      
        graduate and a-n blogger, helps 
      
      
        you decide.
      
      
        Read Trevor’s blogs: