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professional you need to know the difference between all of
them. You can find out more
. And don’t forget that most
retailers will make a mark up of 2-3 times your trade price, so if your
trade price is £40 they will sell it for anything between £80-£120.
Patricia van der Akker, The Design Trust,
pricing work that isn’t commercial
How do you price your work, when it isn’t immediately commercial?
That’s difficult to answer as I don’t really have anything to sell! I sell
publications and merchandise-type stuff on my website, but I like
to keep the prices low and include P&P so it’s as simple as possible
for people to get hold of. For me, it’s more about getting the stuff out
there than making money. I would prefer to rely on an income from
teaching and artist’s fees for exhibitions or events, so as not to fall
into the trap of deliberately creating ‘commodities’.
Ellie Harrison, artist,
advice on copyright: know your rights
As you start getting your work in exhibitions and online,
it is important to knowyour rightswhen it comes to
copyright. The one-stop shop for advice and support is
the Design and Artists Copyright Society (DACS).
founded by artists including Eduardo paolozzi, Susan Hiller and Elaine
kowalsky, it is a not-for-profit visual arts rights management organisation
that was established to protect artists’ rights and ensure they are recognised
both financially and morally.
DACS translates rights into revenues for artists and their heirs, helping
to sustain their practice and livelihood; in 2011, it distributed over
£8.2 million of royalties to artists and their beneficiaries. DACS
actively campaigns on behalf of visual artists.