Male smokers' experiences of an appearance-focused facial-ageing intervention

This study investigated 30 male smokers’ experiences of an appearance-focused, facial-ageing intervention. Individual interviews (n = 21) and three focus groups (n = 9) were conducted. Transcripts were analysed using thematic analysis. Male smokers explained that viewing the impacts of smoking on their own faces was the most effective part of the intervention and 22 men (73%) said that they intended quitting smoking or reducing number of cigarettes smoked post-intervention. It is recommended that designers of appearance-focused interventions target men in the future as the current findings demonstrated that the majority of men engaged well with the intervention.