Sustaining Behavioural Change: The Power of Positive Emotions
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GALLAGE, Samanthika, Heath, Teresa and Tynan, Caroline (2017) Sustaining Behavioural Change: The Power of Positive Emotions. Advances in Consumer Research, 45. pp. 419-422. ISSN 0098-9258
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Abstract or description
This paper explores the emotions experienced by individuals who give up excessive drinking. A narrative methodology, based on indepth interviews and diary records, was adopted. Findings indicate that individuals’ (mostly) positive emotions work as a powerful mechanism in maintaining their responsible drinking behavior.
| Item Type: | Article |
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| Faculty: | School of Business, Leadership and Economics > Business, Management and Marketing |
| Depositing User: | Samanthika GALLAGE |
| Date Deposited: | 17 Dec 2018 11:40 |
| Last Modified: | 17 Dec 2018 11:40 |
| URI: | https://eprints.staffs.ac.uk/id/eprint/4997 |
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