Expediting Time to Market: Evaluating the Effects of Change Control Board Performance in Emerging Markets

This study aims to assess how the performance of Change Control Boards (CCBs) influences the relationship between requirements uncertainty and the Time to Market (TTM) of software projects in emerging markets. We collected data through a structured questionnaire, conducting surveys in project-based IT organizations across various cities in Pakistan. This research adopts a quantitative approach, employing software project houses as the unit of analysis. We selected 38 software projects out of 50 using a multi-stage sampling method and analyzed the data using Smart PLS 4.0 and SPSS 23. The results reveal that requirements uncertainty has a significant impact on Time to Market (TTM) conditions. Our study concludes that the presence and effective performance of CCBs can substantially reduce TTM. Additionally, higher CCB performance can expedite TTM, particularly when requirements lack precision initially. The study underscores the profound influence of requirements uncertainty on TTM in software projects. It provides organizations with insights into the critical role of CCBs, the consequences of uncontrolled changes in the absence or ineffectiveness of CCBs, and how requirements uncertainty affects software project development and timelines. This research contributes to software management and product development processes by highlighting the importance of requirement engineering during the planning phase to address uncertainty issues and enhance CCB performance.