Employee Engagement: A Lebanese Bank Contextual Understanding

The Lebanese banking industry has played a fundamental role in the Lebanese economy over the years. However, since 2011, Lebanese banks have started to face many challenges and changes due to globalisation, competition, and many other factors, leading to a major employee retention problem. Thus, the need to create a healthy and engaged workplace environment has recently started to gain the attention of most organisations in Lebanon. Yet to date, only a limited number of studies addressing employee engagement as a tool have been done in Lebanon. Therefore, the main purpose of this study is to understand and analytically investigate the relevance of the concept of engagement in the Lebanese context. The second aim is to propose a functional managerial best practice model that might be useful to the LB Bank.