Items where Author is "Anjam, Mahwish"

Article

Aktan, Murat, Anjam, Mahwish, Zaman, Umer, Khwaja, Muddasar Ghani and Akram, Umair (2023) Missing Link in ‘New-Normal’ for Higher-Education: Nexus between Online Experiential Marketing, Perceived-Harm, Social-Distancing Concern and University Brand Evangelism in China. Journal of Marketing for Higher Education. ISSN 1540-7144