Items where Author is "MAHESHWARI, Vish"

Article

Pagan, Karina, Giraldi, Janaina, MAHESHWARI, Vish, de Paula, Andre and de Olivera, Jorge (2021) Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research. ISSN 1751-1062

Boscolo, Juliana, MAHESHWARI, Vish, OLIVEIRA, Jorge and DE MOURA ENGRACIA GIRALDI, Janaina (2020) Gender differences in visual attention and attitude towards types of advertisements. Marketing Intelligence and Planning. ISSN 0263-4503

MAHESHWARI, Vish, Giraldi, Janaina De Moura Engarcia and Montanari, Gabriela Maria (2019) ’Investigating residents’ attitudes of 2016 Olympic Games: examining socio-cultural, economic and environmental dimensions. Journal of Place Management and Development. ISSN 1753-8335

Gunesh, Priya and MAHESHWARI, Vish (2019) Role of organizational career websites for employer brand development. International Journal of Organizational Analysis, 27 (1). pp. 149-168. ISSN 1934-8835

Lourenção, Marina Toledo de Arruda, Giraldi, Janaina de Moura Engracia and MAHESHWARI, Vish (2018) Analysis of Brazilian fashion sectorial brand identity. Research Journal of Textile and Apparel. ISSN 1560-6074

Giraldi, Janaina De Moura Engracia, MAHESHWARI, Vish, Mariutti, Fabiana and Konstantopoulou, Anastasia (2018) Role of attitudes in Brazil's country brand image. International Journal of Business and Globalisation, 21 (3). p. 297. ISSN 1753-3627

MAHESHWARI, Vish, Gunesh, Priya, Lodorfoh, George and Konstantopoulou, Anastasia (2017) Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management. International Journal of Organizational Analysis, 25 (5). pp. 742-761. ISSN 1934-8835

Book Chapter, Section or Conference Proceeding

MAHESHWARI, Vish (2019) DIGITAL AND SOCIAL MEDIA MARKETING. In: Contemporary Issues in Marketing: Principles and Practice. Sage, p. 221. ISBN 9781526478887