Items where Author is "REEVE, Carlton"

hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2023) Comparative Analysis of the Impact of Advergames on Cultural Outcomes in the United Kingdom and Saudi Arabia. International Business Research, 16 (2). pp. 27-39. ISSN 1913-9004

hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Impact of Advergames on Consumer Behaviour: A Study Based on Flow Theory. International Business Research, 15 (12). pp. 64-72. ISSN 1913-9004

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia. International Journal of Marketing Studies, 14 (2). pp. 113-120. ISSN 1918-719X

Hanbazazah, Alaa and REEVE, Carlton (2022) A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes. International Journal of Marketing Studies, 14 (2). pp. 93-97. ISSN 1918-719X

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour. International Business Reseach, 15 (8). ISSN 1913-9004

Hanbazazah, Alaa and REEVE, Carlton (2022) Acceptance of Advergames Design: A Critical Analysis from Cross-Cultural Aspect. International Journal of Economics and Finance, 14 (5). p. 37. ISSN 1916-971X