Items where Author is "Rather, Raouf Ahmad"

Article

Abbasi, Amir Zaib, Rather, Raouf Ahmad, Hooi Ting, Ding, Nisar, Saima, Hussain, Khalil, KHWAJA, Muddasar and Shamim, Amjad (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing. ISSN 1356-7667