Items where Author is "Willetts, Matthew"

Book Chapter, Section or Conference Proceeding

Willetts, Matthew, ATKINS, Anthony and STANIER, Clare (2022) A Teaching And Learning Case Study On Data Mining Using Association Rules For SMES. In: INTED2022 Proceedings - 16th International Technology, Education and Development Conference Online Conference. 7-8 March, 2022. INTED Proceedings . IATED, pp. 1401-1410. ISBN 978-84-09-37758-9

Willetts, Matthew, ATKINS, Anthony and STANIER, Clare (2021) Teaching And Learning Case Study On Social Media Analytics For Small And Medium-Sized Enterprises. In: ICERI2021 Proceedings - 14th annual International Conference of Education, Research and Innovation. ICERI Proceedings . IATED, pp. 3158-3167. ISBN 978-84-09-34549-6

Willetts, Matthew, ATKINS, Anthony and STANIER, Clare (2021) Quantitative Study on Barriers of Adopting Big Data Analytics for UK and Eire SMEs. In: Data Management, Analytics and Innovation. Lecture Notes on Data Engineering and Communications Technologies, 71 . Springer, pp. 349-373. ISBN 978-981-16-2937-2

Willetts, Matthew, ATKINS, Anthony and STANIER, Clare (2020) Barriers to SMEs Adoption of Big Data Analytics for Competitive Advantage. In: 2020 Fourth International Conference On Intelligent Computing in Data Sciences (ICDS). IEEE, pp. 1-8. ISBN 978-1-7281-8085-4

Willetts, Matthew, ATKINS, Anthony and Stanier, Clare (2020) A STRATEGIC BIG DATA ANALYTICS FRAMEWORK TO PROVIDE OPPORTUNITIES FOR SMES. In: INTED2020 Proceedings. IATED, pp. 3033-3042. ISBN 978-84-09-17939-8