Items where Division is "Games Culture, PR and Management" and Year is 2022

Hanbazazah, Alaa and REEVE, Carlton (2022) Acceptance of Advergames Design: A Critical Analysis from Cross-Cultural Aspect. International Journal of Economics and Finance, 14 (5). p. 37. ISSN 1916-971X

Hanbazazah, Alaa and REEVE, Carlton (2022) A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes. International Journal of Marketing Studies, 14 (2). pp. 93-97. ISSN 1918-719X

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia. International Journal of Marketing Studies, 14 (2). pp. 113-120. ISSN 1918-719X

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour. International Business Reseach, 15 (8). ISSN 1913-9004

MACCALLUM-STEWART, Esther (2022) Digra 2022 Keynote speech 'Your turn to role - Actual Plays and Player Behaviour. In: DiGRA 2022, 8-11 July 2022, Online.

MACCALLUM-STEWART, Esther (2022) 'How do you want to do this?', Dungeons & Dragons at 50. In: Inaugural Lecture series, Feburary 28th 2022, Staffordshire University.

hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Impact of Advergames on Consumer Behaviour: A Study Based on Flow Theory. International Business Research, 15 (12). pp. 64-72. ISSN 1913-9004