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Gamification of Smart Meter Home Display Units Using Targeted Reward Mechanics.

FLETCHER, Barbara, James, Bradley and WEARN, Nia (2013) Gamification of Smart Meter Home Display Units Using Targeted Reward Mechanics. In: The Power of Play: Motivational Uses and Applications of Digital Games. Pre-Conference to the 63rd International Communication Association (ICA) Annual Conference, 17th June 2013, London, UK.


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Abstract or description

This research is part of a TSB funded feasibility study (ARIA) and is the preliminary reward based design concept for a game to accompany electricity Smart Meters’ Home Display Units. The purpose is to engage players in the game for an extended period so they would similarly engage in using their Home Display Units in order to lower their electricity consumption and modify their behaviour. This paper looks at reward within computer games and establishes a visual framework for displaying the reward mechanics used in games in the form of “Three Corners of Reward”. It establishes the link between personal reward, material reward and competitive reward through three drivers, intrinsic, extrinsic and social play which is then linked to player demographics. It this case the target market require a spread of male and female, but majority female with a broad appeal to many age groups.

Item Type: Conference or Workshop Item (Paper)
Subjects: W900 Others in Creative Arts and Design
Faculty: Previous Faculty of Arts and Creative Technologies > Art and Design
Depositing User: Bobbie FLETCHER
Date Deposited: 15 Jul 2013 14:09
Last Modified: 15 Jul 2013 14:09

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