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        n
      
      
        
      
      
        the
      
      
        
      
      
        artists
      
      
        
      
      
        information
      
      
        
      
      
        company
      
      
        
      
      
        v
      
      
        
      
      
        42
      
      
        signpost
      
      
        Self-publishing
      
      
        Bookmaking as a formof artistic activity has a rich 
      
      
        heritage and has played a significant if peripheral role 
      
      
        within creative production for well over fifty years. In 
      
      
        the last five years, however, a shift has occurred. 
      
      
        Artists’ books and printed matter have gained a greater prominence, most 
      
      
        noticeably through the sharp increase in artists’ book fairs. 
      
      
        At the core of artists’ self-publishing is its relationship with control, 
      
      
        dissemination and distribution of ideas. Following a clear historical 
      
      
        precedent, self-publishing culture offers freedom from the editorial 
      
      
        restrictions exerted by mainstream publishing and print distribution 
      
      
        processes, whilst also circumventing gallery systems to reach new 
      
      
        audiences. Publication is to make public. Authorship is entirely 
      
      
        attributed to the artist, with ideas freely or affordably exchanged.
      
      
      
         a successful artist-led project space and reading 
      
      
        room, brings critical attention to the role of dissemination in artists’ 
      
      
        self-publishing. Sited on a London railway platform, Banner Repeater 
      
      
        facilitates the distribution of artists’ pamphlets, posters and printed 
      
      
        material to the 4,000 commuters that pass through the station daily. 
      
      
        “The technologies that can now be found easily online certainly 
      
      
        contribute to a broader activity of what it means to ‘publish’,” 
      
      
        says founder Ami Clarke. “Post-digital publishing makes use of all 
      
      
        available technologies ... interest in the conventions of printing on 
      
      
        paper is certainly far from over.”
      
      
        Clarke is one of the many who feel that technological advances offer 
      
      
        unprecedented opportunities to the artist self-publisher.
      
      
        The full article by Catherine Roche can be read on the a-n News site 
      
      
        at
      
      
      
        
      
      
        Banner Repeater Archive.
      
      
        
          catherine roche
        
      
      
         is an artist, 
      
      
        lecturer and freelance writer 
      
      
        based in Cardiff.