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The power of the forecaster: An exploration into the value of trend forecasting for the survival of SME’s in the creative industry

Greenwood, Laura, POWER, Jess and Harris, Joanne (2016) The power of the forecaster: An exploration into the value of trend forecasting for the survival of SME’s in the creative industry. In: The 90th Textile Institute World Conference, 25th – 28th April 2016, Poznan, Poland. (Unpublished)

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Item Type: Conference or Workshop Item (Lecture)
Faculty: School of Business, Leadership and Economics > Business, Management and Marketing
Depositing User: Library STORE team
Date Deposited: 01 Feb 2018 12:21
Last Modified: 01 Feb 2018 12:21
URI: http://eprints.staffs.ac.uk/id/eprint/4084

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