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Sustaining Behavioural Change: The Power of Positive Emotions

GALLAGE, Samanthika, Heath, Teresa and Tynan, Caroline (2017) Sustaining Behavioural Change: The Power of Positive Emotions. Advances in Consumer Research, 45. pp. 419-422. ISSN 0098-9258

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Abstract or description

This paper explores the emotions experienced by individuals who give up excessive drinking. A narrative methodology, based on indepth interviews and diary records, was adopted. Findings indicate that individuals’ (mostly) positive emotions work as a powerful mechanism in maintaining their responsible drinking behavior.

Item Type: Article
Faculty: School of Business, Leadership and Economics > Business, Management and Marketing
Depositing User: Samanthika GALLAGE
Date Deposited: 17 Dec 2018 11:40
Last Modified: 17 Dec 2018 11:40
URI: http://eprints.staffs.ac.uk/id/eprint/4997

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