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Sylvester Stallone: Analogue Actor / Digital Celebrity

MCKENNA, Mark (2018) Sylvester Stallone: Analogue Actor / Digital Celebrity. In: Celebrity Studies Conference, 28th June 2018, Sapienza University, Rome,. (Unpublished)

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Abstract or description

Though iconic, outside of Stallone’s signature characters of Rocky and Rambo, Stallone’s films are rarely considered successful domestically. Nevertheless, the star has remained visible; active as television producer, performer, and public speaker, and can increasingly be seen harnessing the power of social media platforms like Twitter, Instagram and Facebook to publicize new projects and to capitalize on earlier screen successes. However, what might on the surface appear to be the futile attempts of an ageing star to retain relevance in a global marketplace, is revealed to be more complex when we consider Stallone’s recent economic successes in the Asian film markets. In China’s highly profitable, but usually impenetrable marketplace, Stallone’s films are consistently among the 34 selected from the global film industry. This paper will consider Stallone’s continued economic capital and the ways in which he manages and extends his celebrity global image.

Item Type: Conference or Workshop Item (Paper)
Faculty: School of Computing and Digital Technologies > Film, Media and Journalism
Event Title: Celebrity Studies Conference
Event Location: Sapienza University, Rome,
Event Dates: 28th June 2018
Depositing User: Mark MCKENNA
Date Deposited: 26 Feb 2019 10:32
Last Modified: 24 Feb 2023 13:54

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