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'A working-class hero is something to be’ stardom in post-studio era Hollywood

MCKENNA, Mark (2022) 'A working-class hero is something to be’ stardom in post-studio era Hollywood. In: Profs in the Pav, March 7, 2022, Pavilion Café, College Road. (Unpublished)

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Abstract or description

This talk will explore star brand narratives, publicity devices and agency in the post-studio era. Using Sylvester Stallone as a case study, it will consider how the narrative of disadvantage and determination that has become central to the star’s biography was fabricated by the studio in the run-up to the release of Rocky (1976) in an attempt to align a then-unknown Stallone with the character of Rocky Balboa. It will consider what this can tell us about stardom in the post-studio era Hollywood and will explore how practices thought to have disappeared with the collapse of the studio system have continued to flourish.

Item Type: Conference or Workshop Item (Lecture)
Faculty: School of Digital, Technologies and Arts > Film and Media
Event Title: Profs in the Pav
Event Location: Pavilion Café, College Road
Event Dates: March 7, 2022
Depositing User: Mark MCKENNA
Date Deposited: 06 Jun 2022 11:11
Last Modified: 24 Feb 2023 14:03

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