International branch campuses: The influences of country of origin and campus environment on students’ institution choices and satisfaction

Wilkins, Stephen, HAZZAM, Joe, Ireland, John and Kana, Rudy (2023) International branch campuses: The influences of country of origin and campus environment on students’ institution choices and satisfaction. Journal of Higher Education Policy and Management. ISSN 1360-080X

Text JHEPM Accepted Version - Accepted 15.10.23.pdf - AUTHOR'S ACCEPTED Version (default) Restricted to Repository staff only until 19 April 2025. Available under License Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). Download (324kB) | Request a copy

Abstract or description

Based on the first ratings of international branch campuses (IBCs) by Dubai’s Knowledge and Human Development Authority (KHDA), which are further supported by findings in the literature, we investigated students’ institution choices and satisfaction focusing on country of origin and campus environment as possible key influences. The study adopts an inductive qualitative research design involving semi-structured interviews with 53 IBC students in Malaysia and the United Arab Emirates (UAE). We found that an IBC’s country of origin influences both students’ institution choices and students’ overall satisfaction with their institution. Although we also found that campus servicescape and facilities impact upon students’ institution choices and satisfaction, these were secondary when compared to education-related factors. We conclude that while a favourable campus servicescape may contribute less to overall student satisfaction compared to other factors, a campus environment with poor or inadequate facilities and equipment may result in student dissatisfaction.

Item Type:	Article
Uncontrolled Keywords:	Transnational education; international branch campuses; country of origin; servicescape; physical environment; university facilities
Faculty:	Staffordshire Business School > Business and Marketing
Depositing User:	Joe HAZZAM
Date Deposited:	20 Oct 2023 16:02
Last Modified:	26 Apr 2024 10:28
URI:	https://eprints.staffs.ac.uk/id/eprint/7940

Actions (login required)

View Item