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Managing Global Business Strategies: A twenty-first-century perspective

MCMANUS, John and White, Don and Botten, Neil (2008) Managing Global Business Strategies: A twenty-first-century perspective. Woodhead Publishing, United Kingdom. ISBN 9781843343905

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Abstract or description

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.

Item Type: Book / Proceeding
Subjects: N100 Business studies
N200 Management studies
T400 Other Asian studies
Faculty: Faculty of Business, Education and Law > Business
Depositing User: John MCMANUS
Date Deposited: 01 May 2013 10:53
Last Modified: 01 May 2013 10:53
URI: http://eprints.staffs.ac.uk/id/eprint/957

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