Items where Author is "Anjam, Mahwish"
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Article
Aktan, Murat, Anjam, Mahwish, Zaman, Umer, Khwaja, Muddasar Ghani and Akram, Umair (2023) Missing Link in ‘New-Normal’ for Higher-Education: Nexus between Online Experiential Marketing, Perceived-Harm, Social-Distancing Concern and University Brand Evangelism in China. Journal of Marketing for Higher Education. ISSN 1540-7144
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