HAZZAM, Joe, DOBSON, Paul, SINGH, Bharati, Blend, Ibrahim and Aljarah, Ahmad (2025) Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities. Journal of Research in Marketing and Entrepreneurship. ISSN 1471-521X (In Press)
Ibrahim, Blend, HAZZAM, Joe, Qalati, Sikandar Ali, Aljarah, Ahmad and DOBSON, Paul (2024) Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity. Journal of Marketing Communications. ISSN 1352-7266
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