Wilkins, Stephen, HAZZAM, Joe, Khan, Mohammad Zahidul Islam, Elsayed, Mayar Farrag and Elmoshnib, Mohammad (2026) Students’ choice of university in transnational education: the factors influencing their decision to study at a country-branded university. Journal of Marketing for Higher Education. ISSN 0884-1241 (In Press)
Wilkins, Stephen, HAZZAM, Joe, Khan, Mohammad Zahidul Islam, Elsayed, Mayar Farrag and El-Said, Osman Ahmed (2026) The influences of country brand authenticity in transnational higher education: student satisfaction at country-branded universities. Higher Education Research & Development. ISSN 1469-8366
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