Items where Author is "hanbazazah, Alaa"
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Article
hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2023) Comparative Analysis of the Impact of Advergames on Cultural Outcomes in the United Kingdom and Saudi Arabia. International Business Research, 16 (2). pp. 27-39. ISSN 1913-9004
hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Impact of Advergames on Consumer Behaviour: A Study Based on Flow Theory. International Business Research, 15 (12). pp. 64-72. ISSN 1913-9004
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