REEVE, Carlton

Article

hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2023) Comparative Analysis of the Impact of Advergames on Cultural Outcomes in the United Kingdom and Saudi Arabia. International Business Research, 16 (2). pp. 27-39. ISSN 1913-9004

hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Impact of Advergames on Consumer Behaviour: A Study Based on Flow Theory. International Business Research, 15 (12). pp. 64-72. ISSN 1913-9004

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia. International Journal of Marketing Studies, 14 (2). pp. 113-120. ISSN 1918-719X

Hanbazazah, Alaa and REEVE, Carlton (2022) A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes. International Journal of Marketing Studies, 14 (2). pp. 93-97. ISSN 1918-719X

Hanbazazah, Alaa, REEVE, Carlton and Abuljadail, Mohammad (2022) Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour. International Business Reseach, 15 (8). ISSN 1913-9004

Hanbazazah, Alaa and REEVE, Carlton (2022) Acceptance of Advergames Design: A Critical Analysis from Cross-Cultural Aspect. International Journal of Economics and Finance, 14 (5). p. 37. ISSN 1916-971X

Book Chapter, Section or Conference Proceeding

Bereton, Jude, Jones, Bethan, REEVE, Carlton, Zborowski, James and Bramwell-Dicks, Anna (2024) Play Your Way Into Production: Game-based Skills Development for the Screen Industries. In: Proceedings of the 18th European Conference on Games Based Learning. European Conference on Games Based Learning Conference Proceeedings, 18 . Academic Conferences International Limited, pp. 124-132. ISBN 2049-100X

JAYARAJ, Lionel and REEVE, Carlton (2024) XR Immersion for teaching and learning with precise alignment guidance in user perspective. In: ICEDS '24: Proceedings of the 2024 5th International Conference on Education Development and Studies. ICEDS: International Conference on Education Development and Studies, 1 . Association for Computing Machinery, New York, NY, United States, pp. 1-13. ISBN 979-8-4007-1808-3

Monograph or Report

REEVE, Carlton and Griffins, Jacqui (2023) Youth, diversity & the Creative Industries. Research report for external body. Screen Industries Growth Network.