An implementation and evaluation of Totally Locally Burslem
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MERRITT, Charnelle (2014) An implementation and evaluation of Totally Locally Burslem. Other thesis, Staffordshire University.
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Charnelle_Merritt_Totally_Locally_Burslem.pdf Download (1MB) | Preview |
Abstract or description
Social media, the influence of the supermarket and the internet all have major impacts on the retail industry at this current time. The following paper shall discuss the implementation of the internationally known marketing campaign and social media movement ‘Totally Locally’ and its influence on the town of Burslem, Stoke-on-Trent, the toolkit of this marketing campaign will be discussed and how it can be used in your local town. Furthermore this paper shall discuss the future of businesses in Burslem and its potential for growth using Totally Locally Burslem as its motivation.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Totally Locally Burslem, social media, marketing |
| Faculty: | Previous Faculty of Business, Education and Law > Business |
| Depositing User: | Jon FAIRBURN |
| Date Deposited: | 15 Sep 2014 08:52 |
| Last Modified: | 24 Feb 2023 13:41 |
| Related URLs: | |
| URI: | https://eprints.staffs.ac.uk/id/eprint/1942 |
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