The Digitization of Cultural Heritage Through the Integration of the Creative Arts into the Glams Sector

This paper discusses on the researchers exploration in digitizing culture and heritage. Coming on board the projects with a specialization on creative multimedia, the researcher worked on data capture and processing ranging from audio visual, oral data, animation, graphic design, photography, 3D data and VR360. The data was the processed into an Augmented Reality and Virtual Reality container alongside a transmedia, polysensory and immersive exhibition using digital technologies such as projection mapping among others. The researcher shared how the creative arts have a big role in this multidisciplinary area of digital heritage in galleries, libraries, archives and museums institutions.