Hussain, Khalil, Abbasi, Amir Zaib, Khwaja, Muddasar Ghani, Hussain, Ali and Hooi, Ting Ding (2023) Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement. In: Brand Co-Creation Tourism Research. Routledge, pp. 1-298. ISBN 9781003336228 (In Press)
Abbasi, Amir Zaib, Rather, Raouf Ahmad, Hooi Ting, Ding, Nisar, Saima, Hussain, Khalil, KHWAJA, Muddasar and Shamim, Amjad (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing. ISSN 1356-7667