Items where Author is "Abbasi, Amir Zaib"
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Number of items: 2.
Article
Abbasi, Amir Zaib, Rather, Raouf Ahmad, Hooi Ting, Ding, Nisar, Saima, Hussain, Khalil, KHWAJA, Muddasar and Shamim, Amjad (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing. ISSN 1356-7667
Book Chapter, Section or Conference Proceeding
Hussain, Khalil, Abbasi, Amir Zaib, Khwaja, Muddasar Ghani, Hussain, Ali and Hooi, Ting Ding (2023) Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement. In: Brand Co-Creation Tourism Research. Routledge, pp. 1-298. ISBN 9781003336228 (In Press)
