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Items where Author is "Aljarah, Ahmad"

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Shaheen, Riziq, Aljarah, Ahmad, Ibrahim, Blend, HAZZAM, Joe and Ghasemi, Matina (2024) Make it real, Make it useful! The impact of AR social experience on brand positivity and information sharing. British Food Journal. ISSN 0007-070X

Ibrahim, Blend, HAZZAM, Joe, Qalati, Sikandar Ali, Aljarah, Ahmad and DOBSON, Paul (2024) Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity. Journal of Marketing Communications. ISSN 1352-7266

Ibrahim, Blend, Aljarah, Ahmad, HAZZAM, Joe, Elrehail, Hamzah and Qalati, Sikandar Ali (2023) Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust. FIIB Business Review. p. 231971452211479. ISSN 2319-7145

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