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An implementation and evaluation of Totally Locally Burslem

MERRITT, Charnelle (2014) An implementation and evaluation of Totally Locally Burslem. Other thesis, Staffordshire University.

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Abstract or description

Social media, the influence of the supermarket and the internet all have major impacts on the retail industry at this current time. The following paper shall discuss the implementation of the internationally known marketing campaign and social media movement ‘Totally Locally’ and its influence on the town of Burslem, Stoke-on-Trent, the toolkit of this marketing campaign will be discussed and how it can be used in your local town. Furthermore this paper shall discuss the future of businesses in Burslem and its potential for growth using Totally Locally Burslem as its motivation.

Item Type: Thesis (Other)
Uncontrolled Keywords: Totally Locally Burslem, social media, marketing
Subjects: N500 Marketing
N800 Tourism, Transport and Travel
Faculty: Faculty of Business, Education and Law > Business
Related URLs:
Depositing User: Jon FAIRBURN
Date Deposited: 15 Sep 2014 08:52
Last Modified: 15 Sep 2014 08:52
URI: http://eprints.staffs.ac.uk/id/eprint/1942

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