Staffordshire University logo
STORE - Staffordshire Online Repository

An implementation and evaluation of Totally Locally Burslem

MERRITT, Charnelle (2014) An implementation and evaluation of Totally Locally Burslem. Other thesis, Staffordshire University.

[img]
Preview
Text
Charnelle_Merritt_Totally_Locally_Burslem.pdf

Download (1MB) | Preview

Abstract or description

Social media, the influence of the supermarket and the internet all have major impacts on the retail industry at this current time. The following paper shall discuss the implementation of the internationally known marketing campaign and social media movement ‘Totally Locally’ and its influence on the town of Burslem, Stoke-on-Trent, the toolkit of this marketing campaign will be discussed and how it can be used in your local town. Furthermore this paper shall discuss the future of businesses in Burslem and its potential for growth using Totally Locally Burslem as its motivation.

Item Type: Thesis (Other)
Uncontrolled Keywords: Totally Locally Burslem, social media, marketing
Faculty: Previous Faculty of Business, Education and Law > Business
Depositing User: Jon FAIRBURN
Date Deposited: 15 Sep 2014 08:52
Last Modified: 24 Feb 2023 13:41
Related URLs:
URI: https://eprints.staffs.ac.uk/id/eprint/1942

Actions (login required)

View Item View Item

DisabledGo Staffordshire University is a recognised   Investor in People. Sustain Staffs
Legal | Freedom of Information | Site Map | Job Vacancies
Staffordshire University, College Road, Stoke-on-Trent, Staffordshire ST4 2DE t: +44 (0)1782 294000