Items where Author is "Aljarah, Ahmad"

Article

Shaheen, Riziq, Aljarah, Ahmad, Ibrahim, Blend, HAZZAM, Joe and Ghasemi, Matina (2024) Make it real, Make it useful! The impact of AR social experience on brand positivity and information sharing. British Food Journal. ISSN 0007-070X

Ibrahim, Blend, HAZZAM, Joe, Qalati, Sikandar Ali, Aljarah, Ahmad and DOBSON, Paul (2024) Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity. Journal of Marketing Communications. ISSN 1352-7266

Ibrahim, Blend, Aljarah, Ahmad, HAZZAM, Joe, Elrehail, Hamzah and Qalati, Sikandar Ali (2023) Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust. FIIB Business Review. p. 231971452211479. ISSN 2319-7145