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Items where Subject is "N500 Marketing"

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Group by: Creators | Item Type
Number of items at this level: 13.

Article

DALZIEL, Nurdilek (2013) Horses for courses. Financial World (Journal of ifs University College), July/A. pp. 41-42.

DALZIEL, Nurdilek, Laing, Angus and Harris, Fiona (2011) A multidimensional typology of customer relationships: from faltering to affective. International Journal of Bank Marketing, 29 (5). 398 -432. ISSN 0265-2323

Floyd, David, ARDLEY, Barry and MCMANUS, John (2011) Can China overcome the difficulties of establishing successful global brands? Strategic Change, 20 (7). pp. 299-306. ISSN 1086-1718

Book Chapter, Section or Conference Proceeding

DALZIEL, Nurdilek (2015) Customer Complaints and Service Recovery on Social Media. In: Leading Issues in Social Media Research. Academic Conferences and Publishing International Ltd, UK, pp. 57-70. ISBN 978-1-910810-22-4

Conference or Workshop Item

Conaty, Robert and DALZIEL, Nurdilek (2015) Lost in Numbers? Anchoring Effects in Advertising Claims and Product Information. In: BAM2015 Conference Proceedings, 8-10 September 2015, University of Portsmouth.

DALZIEL, Nurdilek (2015) Customer Complaints and Service Recovery on Social Media. In: 4th Annual Customer Focus Live 2015 Conference, 13-14 May 2015, Hotel Russell London.

DALZIEL, Nurdilek (2015) Customer Services on Facebook: An Investigation into UK Banking Sector. In: Proceedings of 1st International New Media Conference, 21 May 2015, Istanbul Gelisim Universitesi.

DALZIEL, Nurdilek (2014) Expanding the Boundaries of Service Design Research: Social Media Service Encounters. In: 2nd International Colloquium on Design, Branding and Marketing (ICDBM2014), 9-10 December 2014, , Nottingham Business School, Nottingham Trent University.

DALZIEL, Nurdilek (2005) Investigating the Impact of Marketing Communications on Customer Relationships: UK Banking Sector. In: ”, Academy of Marketing Doctoral Colloquium (AM2005), 4 July 2005, Dublin Institute of Technology, Ireland.

DALZIEL, Nurdilek and Hontoir, Janet (2015) A Tale of Two Banks: Customer Services on Facebook. In: ECSM 2015 2nd European Conference on Social Media, 9-10 July 2015, School of Accounting and Administration at the Polytechnic Institute of Porto (ISCAP/IPP).

Lewis, Kim, Gandy, Anthony and DALZIEL, Nurdilek (2015) Is Relationships Marketing Dead? An Empirical Investigation into SME - Bank Relationships. In: BAM2015 Conference Proceedings, 8-10 September 2015, University of Portsmouth.

Thesis

DALZIEL, Nurdilek (2007) The impact of marketing communications on customer relationships : an investigation into the UK banking sector. Doctoral thesis, The Open University.

MERRITT, Charnelle (2014) An implementation and evaluation of Totally Locally Burslem. Other thesis, Staffordshire University.

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